240 – 423 Winter Prints 2024

Nature ́s Stencil - Elements of flora such as leaves and flowers come to the winter stamping bringing a feminine and classic air to the wardrobe of the season. Represented with fine or diluted strokes, more realistic or stylized, this type of print, considered one of the most commercial, has gained prominence in international collections. Its predominance was due to the need for essential items in women's wardrobe, as we could see in several collections of international ready-to-wear in the last weeks of fashion around the world. The color chart brings soft and modern harmonies supported by neutral, soft tones and presenting a maximum of 3 colors, as requested by the new moment of world fashion.

Geometric-all - Geometric patterns appear as a growing wave in the printing industry, especially in the young fashion segment. With watercolour or bold strokes, angular or sinuous shapes, this type of print has attracted the attention of designers and consumers of fashion diffusion centers, especially for its urban and modern appeal. The strength of these elements is so great that in addition to being a strong trend alone in the printing industry, they also appear as adjuvants for other types of patterns. Its representation can come maximized and imposing or even simple and minimalist, always bringing a color chart that favors dark tones, contrasting with softer neutral colors.

Animal Print - Must-have print of the season, animal print has already become an indispensable print in women's wardrobe. Snakes, zebras, ounces among other patterns, appear in winter realistic or revisited, both in the young female, as in the most contemporary mood, providing a feminine and sophisticated look to the daily and evening looks.
The colour chart favours neutral and classic tones, always referring to the natural skins of these animals, as we have seen in very important collections in international prêt-à-porter such as Dolce & Gabbana, Roberto Cavalli and Kathie, as well as popular retail with Zara, Mango and H&M.